Grants and Sponsorships
Looking for financial support for your nonprofit program or community event? This can come in a couple of different forms, depending on how the dollars will be used: a grant, or a sponsorship. This page will help you figure out which type of support best fits your project.
All of Liberty’s grantmaking is done through the Liberty Bank Foundation, which supports nonprofit programs that enable low- and moderate-income families to achieve their goals and fulfill their potential. A grant is an outright charitable gift, provided without an expectation of any direct benefit to Liberty. Your proposal may qualify as a grant application if:
- The funds will go to an IRS certified nonprofit organization to support a charitable purpose.
- No goods or services (for example, advertising) will be provided to Liberty in return for the funds.
If your proposal fits these criteria, click here to learn more about applying for a foundation grant.
Corporate Sponsorship Objective: Guidelines for CORPORATE sponsorship selection:
Liberty Bank’s corporate sponsorships are intended to introduce/reinforce the Liberty Bank brand to the largest number of consumers and business owners in our market area. In return for sponsorship funding, we are looking for high visibility for our name and logo, and an opportunity for our representatives to interact with event visitors.
Examples of events that we sponsor on the CORPORATE level:
- Is the event in one of the 35 towns we serve?
- Is the event open to the public?
- Is the event expected to attract at least 1,000 adults from surrounding areas?
- Does the event provide an opportunity for Liberty Bank to:
- Be a headline sponsor?
- Be the only financial services sponsor?
- Prominently display our message via signage, banners, video scoreboards, or other advertising medium?
- Display our Liberty Bank Jeep?
- Set up our Liberty Bank booth, and distribute materials/premiums?
- Entertain customers?
- Community Fairs – Berlin Fair, North Haven Fair, Old Saybrook Arts & Crafts Fair
- Festivals –Hammonasset Festival, Meriden Puerto Rican Festival, Chowder Festival
- Concert Series – Music on the River, Haddam Killingworth Concerts, CT Jazz Festival
- Road Races – Marlborough Race Around the Lake, Clinton Blue Fish 5K, Petit Family Race
- Professional Sporting Events – New Britain Rock Cats, Connecticut Tigers
- Professional Theater – Goodspeed Opera House, Garde Arts, Wallingford Symphony
Examples of events that we typically do NOT sponsor on the CORPORATE level:
- Amateur Sports Groups
- Amateur Performing Arts Groups
- Silent auctions
- Wine tastings
Market Level Sponsorships:
While the bank does not typically support the above events on the corporate level, our local branch offices may choose to support one or more of these in their immediate area. For example, many branch offices sponsor local youth athletic programs, school events, walk-a-thons, golf tournaments and more. It is up to each branch’s manager to determine if the proposed sponsorship is a match with local community outreach efforts. Generally, branch-level sponsorships are under $250. If you would like to discuss a local sponsorship opportunity, please visit the branch manager in the town where the event will take place.
Geographic Area Served
- Middlesex County
- New London County
- New Britain
- North Haven
- West Hartford
Submitting your event for sponsorship
Liberty Bank funds sponsorships in September of the year preceding the sponsorship year. For example, we will decide in September, 2012 which events we will sponsor for the 2013 season. If you believe that your event meets our sponsorship criteria and would like to submit it for consideration, please email your information to Jane Brosnan by the third week of August. Your sponsorship proposal should include:
- Name, date, location of the event
- Name of group running the event
- Dollar amount of sponsorship levels
- Benefits for each sponsorship level
- Number of people expected to attend event
- Other groups sponsoring the event (if known)